Where there is a will, there is certainly a way.
Truer words have never been spoken. We’ve said it before, and we’ll continue incessantly to say it: Public Relations is an art. An art form, if you will. We are artists. It is what we do, and we take great pride in the creation & development of our clients’ images – and the services, programs & initiatives that we enabled them to deliver.
While it is difficult to describe comprehensively what all is involved in PR, the essence can be found in creating, continuing & protecting one’s image. Publicists, press agents, and media strategists work around the clock to make sure the public knows who great their client is. But the work doesn’t end there. In fact, getting known is the easy part. The more difficult work is maintaining presence and preserving your clients’ image and reputation.
Creating a brand is about crafting a narrative that introduces you or your brand to the world. Brand development and management is at the heart of what we do at JWA. Successful endeavors are not by chance. They are carefully established by articulating a clear and defined message of what you are about, and what you have to offer. It’s an intricate process, and one that we perfected.
It begins with identity. Potential clients, customers, or constituents must be able to not only relate to you or your brand, but more importantly, want to know more. We design a distinctive narrative that presents a vibrant snapshot of who you are. That enables us to engage with your targeted audience and influencers.
We can then position your unique characteristics to capitalize on the services that you have to offer – with the audience that will most appreciate you or your brand. Positioning is where the relationship begins between you and the public.
While brand development varies from client to client, there are fundamental processes that we pride ourselves on:
JWA provides the most innovative approaches to media relations in order to both elevate your brand into the public sphere, and to successfully communicate your message to the masses.
Our team has developed concrete relationships with editors, bloggers and journalists, and nurtured a positive rapport with TV personality and senior producers to ensure that we deliver extraordinary results to our clients.
Our Strategic Media Database enables us to target specific audiences to share who you are, and what you are about. We are able to achieve this by:
Let’s be real for a moment. If you are in the spotlight, negative attention is inevitable. Crisis management is the PR world is also inevitable, and a publicist’s ability to be a spin-master is a true testament to their skill. At JWA, we take reputation management seriously, and we are proactive to ensure that when the chips begin to fall, we catch them before they hit the ground.
Our team designs damage control protocols for our clients well before they are ever needed. We are simply proactive. In a world where salacious headlines are sexier than human-interest stories, PR professionals must be ten steps ahead of the game.
Negative press coverage can be damaging – both to one’s image, and also financially. We develop contingency plans for worst-case scenarios, and position responses to help mitigate any negative media. Here’s how: