It’s not what you know, it’s who knows YOU.
Advertising isn’t a necessity… said no one successful ever. Unless we bring on a client who is already on Forbes, or who is frequently stopped by strangers to take a selfie, advertising is always an essential part of the package. What we do at JWA is different. Our team understands the client, and thus understands how to approach advertising to ensure the appropriate return on investment. Random selection of where to advertise is costly, and many times can kill a start-up all-together.
We carefully select the advertising vehicles that will get your message to the right audience, and leave them wanting to know more about you and your brand. There are endless venues to market, and it takes seasoned professionals to steer you in the right direction. We have solid relationships with publications and media outlets to get you the best coverage in the most cost effective way. We’ve got a plan for you.
Whether you are interested in attracting a local audience, or expanding to the national stage, we can ensure placement in printed materials from reputable newspapers to community publications. Most clients’ needs can be met by placing smaller advertisements in publications that attract the readers you need to reach. Whether glossy magazines or urban lifestyle publications are the best fit, we’ll make it happen.
Both local cable and network affiliates can be effective ways to engage with the public. Many of our clients were surprised to learn that commercials are actually affordable, and will not necessarily break the bank. Presence in crucial, and the average person needs to see or hear you 2.3 times to recognize you or your brand. Our team can place you on the right networks – with the right providers – to captivate an audience and build your business. Need a commercial produced? Head on over to MEDIA to learn what JWA can do for you.
Probably the most growing area of advertisement, web-based marketing is making its mark. Have you ever been reading an article online and an ad next to the story caught your eye? Watched a YouTube video and were distracted by the catch phrase at the bottom? Believe it or not, web-based advertising works. Our team builds powerful digital graphic ad campaigns that will bring the public to you. Popularity is not a bad thing.
YELP, Yahoo, Google AdWords, etc. While they may not make much sense to the average clients, each can be a resourceful tool to building a loyal following. We will develop a tailored plan to put you on the right path of advertising in the next generation of marketing.